01
Media-Kit.pdf
One US Letter page. Placeholder name, audience, demographics, send frequency, Beehiiv and Substack ad specs, three [example] past-sponsor slots, booking strip.
Instant download · two pages · one CSV
The two pages you send when a brand asks for rates.
One media kit. One rate card. A CPM sheet that turns subscriber count into a number you can stand behind.
If you write on Substack or Beehiiv and a brand emails “can you send rates and audience?”, this is the file. Fill the brackets, print or export, attach. Instant download. No login. $39 once on Gumroad.
01
Media Kit PDF
02
Rate Card PDF
03
CPM CSV
The leave-behind
Two pages a brand can scan in a minute.
Not a 40-page media book. Not a rambling stats email. One page for who reads you. One page for what a week costs. A spreadsheet for the math.
1 p.Media kit — audience, demographics, send day, Beehiiv and Substack specs, past sponsors, booking strip.
1 p.Rate card — 4-week and 8-week placements, CPM ladder, prepaid discount, what’s included (and not).
CSVsubscribers × open rate ÷ 1,000 × CPM = price per send. Example rows marked. Blank rows for yours.
![Full one-page SponsorSheet Media Kit: [Your Newsletter] header, audience and demographics columns, Beehiiv vs Substack ad specs, three example past-sponsor slots, and a navy booking footer.](pg-1.png)
FillSubscriber count, 30-day open rate, send day, one-sentence description. Delete the template chip.
SpecsBeehiiv: 600px image, PNG or JPG, one CTA. Substack: 600–1456px image, one link or native button. Confirm in your live editor.
BookEmail + next open weeks on the same page. Attach the rate card. Ask for the week in writing before copy is due.
subscribers × open rate ÷ 1,000 × CPM = price per send
$40 is the default for a standard primary. $15 for a mention. $70 for a tight niche. $100 only if the unit is scarce. Example CSV rows are labeled EXAMPLE — do not send them to a sponsor.
![Square crop of the SponsorSheet media kit showing the [Your Newsletter] header, audience stats, and platform spec tables.](thumb.png)
Read it before you pay. The free media-kit sample is the real one-page Media-Kit.pdf from the ZIP — brackets and all. No email, no signup. The Rate Card PDF and the CPM CSV stay in the $39 download.
One ZIP. Instant download.
What’s in the ZIP
Pay on Gumroad. Download immediately. No SponsorSheet account. No 24-hour wait.
02
Rate-Card.pdf
One US Letter page. 4-week and 8-week placements (primary, secondary, dedicated, logo/mention), CPM ladder at $15 / $40 / $70 / $100, prepaid discount table, what’s included and what is not.
03
sponsorsheet-cpm.csv
Open in Sheets or Excel. Eight EXAMPLE rows (5k–50k at 40% open, $40 and $70 CPM) plus blank rows for your numbers. Formula included.
Instant download after Gumroad checkout. Fill in a PDF editor, or reprint from the HTML sources if you have them. No software install. No account.
About 30 minutes
How to use it
Replace every [bracket]. Do not send the template chip. Do not send EXAMPLE rows.
01
Open the CSV. Put subscriber count and 30-day average open rate in a blank row. Pick a CPM — $40 is the default for a standard primary.
02
Copy totals onto the rate card. 4-week and 8-week numbers. Delete any unit you do not sell. Write your own copy-due, deposit, and cancellation terms — the card ships with blanks.
03
Fill the media kit. Name, one-sentence description, audience, demographics (and how you know them), send day, specs. Replace the three [example] sponsor slots with names you have permission to list, or delete the row.
04
Print to PDF. Attach both pages. Remove the template chip. Ask for the week in writing before copy is due.
$15Mention / logo — the floor on the card. Mentions are not primaries.
$40Default primary. Standard newsletter placement.
$70Tight niche. Smaller list, higher intent.
$100Scarce or exclusive unit only. Not a default.
Who this is for
Independent Substack and Beehiiv writers who sell their own sponsorships and are tired of pasting stats into a rambling email.
You will fill in 30-day open rate, subscriber count, and send day before you hit send. You want two pages a brand can scan, not a sales team and not a list of brands to cold-email.
SponsorSheet does not introduce you to sponsors. It is the leave-behind after they ask.
One price. Instant. No subscription.
Price
Pay once on Gumroad. Download the ZIP. No login. 7-day refund only if the files won’t open.
SponsorSheet · instant ZIP
Media kit + rate card + CPM
$39one-time · instant
- Media-Kit.pdf — one US Letter page
- Rate-Card.pdf — 4-week / 8-week placements and CPM ladder
- sponsorsheet-cpm.csv — formula + EXAMPLE rows + blank rows
- Instant download after checkout · no account
- Yours to fill, reprint, and send — not white-label resale
- 7-day refund only if files won’t open
Not a subscription. Not a list of sponsors. Not a booking service. Two pages and a spreadsheet.
FAQ
Before you pay
Do I get a list of brands to pitch?
No. SponsorSheet is a media kit, a rate card, and a CPM worksheet. It does not introduce you to sponsors, book campaigns, or sell your inventory.
Is this a login or a monthly tool?
No. Instant ZIP after Gumroad checkout. Fill the PDFs in a PDF editor. No account. No software install. No monthly fee.
Can I send the EXAMPLE rows on the CSV?
No. Those eight rows exist to check the formula (5k, 10k, 25k, 50k at 40% open, $40 and $70 CPM). They are marked EXAMPLE. Put your numbers in the blank rows. CPM bands are a worksheet, not a market index.
Does this estimate what I’ll earn?
No. Opens and clicks vary. A primary is a placement, not an outcome. The CSV turns the numbers you enter into a price per send. It does not forecast revenue.
Can an agency resell this as their own product?
No. You may fill, reprint, and send the pages for your own newsletter. You may not white-label SponsorSheet and resell it as a product. Agencies building kits for a roster should not buy this SKU.
What’s the refund policy?
7-day refund only if the PDFs or CSV won’t open. “I wanted a sponsor list” is not a defect and not a refund.
Two pages · one CSV · instant
Send this the next time a brand asks for rates.
Media Kit PDF · Rate Card PDF · CPM CSV · $39 instant · no login